**Acquisition Strengthens WHP Global’s Position in the Denim Market**
WHP Global, the parent company of heritage denim brand Wrangler, has completed the acquisition of Dutch denim brand G-Star Raw, further solidifying its presence in the global denim market.
The transaction, which was first announced in July 2023, values G-Star Raw at approximately $280 million. The acquisition includes G-Star Raw’s intellectual property, distribution network, and retail stores, as well as its headquarters in Amsterdam, Netherlands.
G-Star Raw, founded in 1989 by Jos van Tilburg, is known for its innovative denim designs and high-quality craftsmanship. The brand has a strong following among fashion-forward consumers and is available in over 70 countries worldwide. The acquisition of G-Star Raw is a significant step for WHP Global, which aims to become a leading player in the global denim industry.
**Complementary Brands with Shared Values**
Wrangler and G-Star Raw are both iconic denim brands with strong heritage and a shared commitment to quality and innovation. The acquisition of G-Star Raw will allow WHP Global to expand its product portfolio and reach new customer segments. Additionally, WHP Global’s extensive manufacturing and distribution network will provide G-Star Raw with access to new markets and economies of scale.
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