New York-based streetwear and sportswear label Mitchell & Ness has appointed a former Nike executive as its new chief executive officer. Kevin Wulff will assume the role, effective immediately, with a focus on driving the company’s growth and expansion.
Wulff joins Mitchell & Ness with over two decades of experience in the sportswear industry, having held various leadership positions at Nike, Inc. Most recently, he served as vice president and general manager of Nike’s North America sportswear business, where he oversaw the brand’s apparel, footwear, and equipment categories.
Prior to his time at Nike, Wulff held senior roles at Under Armour and Reebok. He brings a wealth of knowledge in product development, marketing, and global operations to his new role at Mitchell & Ness.
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