**Skechers Inks Major Contract With Footballer Harry Kane**.
American sportswear brand Skechers has signed a major sponsorship deal with English footballer Harry Kane, making him the global face of its running, training, and lifestyle footwear segments..
The multi-year partnership will see Kane feature in Skechers’ marketing campaigns, appear at events, and collaborate on product development. The first campaign featuring Kane is expected to launch in early 2024..
Kane, who currently captains both the England national team and Tottenham Hotspur, is widely regarded as one of the world’s best strikers. He has won numerous individual awards, including the Premier League Golden Boot three times..
**Skechers’ Focus on Running and Training**.
With this partnership, Skechers aims to strengthen its position in the competitive running and training footwear market. The brand has been making significant investments in these categories in recent years, developing innovative technologies and expanding its product line..
Kane’s endorsement is expected to boost Skechers’ credibility in the performance footwear space, as he is known for his exceptional athleticism and commitment to training..
**Kane’s Appeal and Values**.
Skechers CEO Robert Greenberg emphasized Kane’s appeal and values as a key factor in the decision..
