**Sports Fashion Inks Canadian Distribution Deal with Allbirds**.
**Toronto, Canada – October 12, 2023 –** Sports Fashion, a leading Canadian distributor of performance apparel and footwear, has announced a new distribution deal with Allbirds, the San Francisco-based sustainable footwear brand..
Under the agreement, Sports Fashion will become the exclusive distributor of Allbirds’ innovative and eco-friendly footwear in Canada. The partnership will provide Canadian consumers with easy access to Allbirds’ popular styles, including the Tree Runners, Wool Runners, and Tree Dashers..
**Growing Demand for Sustainable Footwear in Canada**.
The partnership between Sports Fashion and Allbirds aligns with the growing demand for sustainable fashion in Canada. Consumers are increasingly seeking out products that are produced with minimal environmental impact, and Allbirds’ commitment to sustainability resonates with this trend..