**Happy Socks Names Alexander Meyer as CEO**.
Happy Socks, the Swedish sock and underwear brand, has announced the appointment of Alexander Meyer as its new Chief Executive Officer, effective September 1, 2023. Meyer, a seasoned executive with over 20 years of experience in the retail industry, will be responsible for leading Happy Socks’ global operations and driving its growth strategy..
Meyer, a Danish national, joins Happy Socks from Bestseller, a global fashion retailer, where he served as the Chief Commercial Officer and was a member of the company’s executive management team. Prior to that, he held various leadership positions at H&M, including Country Manager for H&M Germany and Head of Global Sales for H&M’s online business..
In his role at Happy Socks, Meyer will be based at the company’s headquarters in Stockholm, Sweden, and will report to the Board of Directors. He succeeds Mikael Söderlindh, who has led Happy Socks as CEO since 2016 and will remain on the Board of Directors as an advisor..
Commenting on his appointment, Meyer said:.
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