**True Capital Secures Bench and Nicce Parent Company Apparel Brands**
**New York – True Capital, a private equity firm focused on investing in branded consumer businesses, has acquired the parent company of popular apparel brands Bench and Nicce.**
**Bench, a leading Filipino lifestyle brand, and Nicce, a UK-based streetwear label, are both known for their distinctive designs, high-quality products, and loyal customer base.**
**True Capital’s acquisition of the parent company, Apparel Brands, marks a significant milestone in the firm’s investment strategy.** The transaction values Apparel Brands at approximately $300 million and provides True Capital with a portfolio of strong, established brands with a proven track record of success.
**Bench, founded in 1987, has become one of the most recognizable and trusted brands in the Philippines.** The brand’s casual and contemporary designs have resonated with Filipino consumers, making it a staple in the country’s retail landscape.
**Nicce, established in 1989, has built a strong following among streetwear enthusiasts worldwide.** Known for its bold graphics and streetwear-inspired designs, Nicce has established itself as a leading player in the global streetwear market.
**True Capital’s investment in Apparel Brands aligns with the firm’s focus on investing in businesses that have strong brand equity, a loyal customer base, and significant growth potential.** The firm’s experience in the branded consumer sector will be invaluable as it works with the Apparel Brands team to drive continued growth and success.
**Upon completion of the acquisition, True Capital will work closely with Apparel Brands’ management team to support the continued growth and expansion of Bench and Nicce.** The firm is committed to investing in the brands’ product development, marketing, and retail strategies to enhance their position in their respective markets.
**The acquisition of Apparel Brands is a testament to True Capital’s commitment to investing in consumer brands with a strong heritage, a talented team, and significant growth potential.** The firm believes that Bench and Nicce are well-positioned to continue their success and expand their reach in the global apparel market.
**About True Capital:**
True Capital is a private equity firm focused on investing in branded consumer businesses. The firm seeks to acquire and build businesses with strong brand equity, a loyal customer base, and significant growth potential. True Capital has a proven track record of success in the branded consumer sector, having invested in leading brands such as Lucky Brand Jeans, Jos. A. Bank, and Destination XL Group.
**About Apparel Brands:**
Apparel Brands is the parent company of Bench and Nicce. Bench is a leading Filipino lifestyle brand known for its casual and contemporary designs. Nicce is a UK-based streetwear label known for its bold graphics and streetwear-inspired designs. Apparel Brands has a strong track record of success, with a presence in over 30 countries worldwide..
