**In the midst of a global pandemic that has crippled the retail industry, FRAME is doubling down on its brick-and-mortar presence, unveiling an aggressive expansion plan that will see the brand open 10 new stores in the next six months.**.
With a newly appointed CEO, Jens Grede, at the helm, FRAME is embarking on a bold new chapter that is characterized by a customer-centric approach, a focus on innovation, and a commitment to sustainable practices..
**FRAME’s Retail Expansion**.
The brand’s retail expansion will be spearheaded by the opening of a new flagship store in Soho, New York, which will serve as a showcase for FRAME’s latest collections and a hub for its experiential marketing initiatives. The Soho flagship will be followed by the opening of new stores in key markets across the United States, including Dallas, Houston, Atlanta, and Miami..
In addition to its domestic expansion, FRAME is also setting its sights on international growth, with plans to open new stores in Europe and Asia. The brand’s first international store is slated to open in London later this year, with additional stores to follow in key cities across the globe..
**New Marketing Strategy**.
To support its retail expansion, FRAME is also rolling out a new marketing strategy that is designed to reach a wider audience and build a deeper connection with its customers. The new strategy will focus on digital marketing, social media, and influencer partnerships, as well as experiential marketing initiatives that will bring the FRAME brand to life in a personal and engaging way..
**Commitment to Innovation**.
FRAME is also investing heavily in innovation, with a focus on developing new products and technologies that will enhance the customer experience. The brand is currently working on a number of exciting new projects, including the launch of a new e-commerce platform and the development of a mobile app that will offer personalized styling recommendations and exclusive content..
**Sustainability Initiatives**.
FRAME is also committed to sustainability, and is working to reduce its environmental impact through a number of initiatives, including the use of sustainable materials, the reduction of waste, and the promotion of ethical manufacturing practices. The brand is also a member of the Sustainable Apparel Coalition, and is working to achieve its goals of becoming a more sustainable business..
**Conclusion**.
FRAME is a brand on the move, with an ambitious vision for the future. The brand’s aggressive retail expansion, new marketing strategy, and commitment to innovation and sustainability are all part of a larger plan to become a global leader in the fashion industry. With Jens Grede at the helm, FRAME is well-positioned to achieve its goals and become one of the most successful fashion brands in the world..
