**Google has announced a new content ranking system called ‘Helpful Content.’** This system will prioritize content that is genuinely helpful and informative, and demote content that is primarily designed to rank well in search results..
**The Helpful Content update is part of Google’s ongoing efforts to improve the quality of information available online.** In recent years, Google has made a number of changes to its search algorithm to favor websites that provide original, well-researched content. The Helpful Content update is the latest step in this effort..
**How the Helpful Content system works**.
The Helpful Content system uses a variety of factors to assess the helpfulness of a piece of content. These factors include:.
* **The purpose of the content.** Is the content intended to be helpful and informative, or is it primarily designed to rank well in search results?.
* **The expertise of the author.** Does the author have the knowledge and experience to write about the topic in a helpful way?.
* **The quality of the writing.** Is the content well-written and easy to understand?.
* **The presence of original research or reporting.** Does the content contain new or unique information that is not available elsewhere?.
**If a piece of content meets these criteria, it is more likely to be ranked highly by the Helpful Content system.** Conversely, content that is thin, unoriginal, or otherwise unhelpful is likely to be ranked lower..
**What this means for content creators**.
The Helpful Content update is a major change for content creators.** It means that you need to focus on creating content that is truly helpful and informative if you want to rank well in Google search results..
**Here are some tips for creating helpful content:**.
* **Start by understanding your audience.** What are their needs and interests? What information are they looking for?.
* **Do your research.** Make sure you have a solid understanding of the topic you are writing about. Cite your sources and provide evidence to support your claims..
* **Write clearly and concisely.** Your content should be easy to read and understand. Avoid jargon and technical terms that your audience may not be familiar with..
* **Be original.** Don’t just rehash what other people have already said. Offer your own unique insights and perspectives..
* **Be transparent.** If you have any conflicts of interest, disclose them to your audience..
**The Helpful Content update is a positive step for Google and for content creators.** It will reward content that is genuinely helpful and informative, and it will make it more difficult for low-quality content to rank well in search results. If you want to succeed in the new era of search, it is essential that you focus on creating content that is truly helpful to your audience..
