**Macy’s, Nordstrom merchandise overhauls: Will they lure shoppers?**.
Department stores Macy’s and Nordstrom are overhauling their merchandise offerings in a bid to attract more shoppers. Macy’s is focusing on adding more exclusive brands and experiences to its stores, while Nordstrom is expanding its assortment of affordable and accessible items..
**Macy’s:**.
Macy’s has been struggling in recent years as shoppers have increasingly turned to online retailers and discount stores. In an effort to turn things around, the company has been investing heavily in its stores and merchandise..
One of the most noticeable changes at Macy’s is the addition of more exclusive brands. The company has partnered with a number of high-end designers to create capsule collections that are only available at Macy’s. These collections include items from brands such as Karl Lagerfeld, Stella McCartney, and Versace..
Macy’s is also adding more experiences to its stores. The company has opened a number of new restaurants and bars, and it is also offering more in-store events and classes..
**Nordstrom:**.
Nordstrom is taking a different approach to attracting shoppers. The company is expanding its assortment of affordable and accessible items. This includes adding more private label brands and items from lower-priced brands..
Nordstrom is also making it easier for shoppers to find the items they are looking for. The company has redesigned its website and mobile app to make it more user-friendly. Nordstrom is also offering more personalized shopping experiences, such as in-store stylists and online chat..
**Will these changes work?**.
It remains to be seen whether Macy’s and Nordstrom’s merchandise overhauls will be successful in attracting more shoppers. However, the changes are a sign that both companies are aware of the challenges they face and are willing to make changes to address them..
**Macy’s:**.
Macy’s has been struggling for a number of years, and its merchandise overhaul is a major gamble. The company is betting that shoppers will be willing to pay more for exclusive brands and experiences. However, it is not clear whether this strategy will be successful..
**Nordstrom:**.
Nordstrom is taking a more cautious approach to attracting shoppers. The company is expanding its assortment of affordable and accessible items, while also making it easier for shoppers to find the items they are looking for. This strategy is more likely to be successful, as it appeals to a wider range of shoppers..
**Overall:**.
It is too early to say whether Macy’s and Nordstrom’s merchandise overhauls will be successful. However, the changes are a sign that both companies are aware of the challenges they face and are willing to make changes to address them..
