Aéropostale to launch AeroPax, AeroWorld in the metaverse
Fashion retailer Aéropostale announced on Thursday a partnership with Metaverse pioneer MetaversePlus to bring the fashion brand into the Metaverse.
The collaboration consists of four major phases starting with the launch of AeroPax, a collection of one-of-a-kind NFTs, that will double as a digital access pass to virtual worlds, including the forthcoming metaverse AeroWorld.
The initial collection of 30,000 AeroPax avatars will each feature a unique blend of traits, styles, personalities, and abilities. The AeroPax will become the user’s property, acting as their interactive avatar. AeroWorld launches with the AeroPax NFT drop on March 23, which provides full access to AeroWorld and VIP perks, including a chance to win one of ten teslas.
Likewise, AeroWorld will allow users the opportunity to claim unique avatar characters, access virtual and IRL experiences including events and games, and the ability to collect in-game points, which can be redeemed for exclusive AeroPax merch and other VIP perks.
“We’re thrilled to partner with MetaversePlus to build a unique Aéropostale metaverse for the brand’s fans and global community,” said Naushaba Moeen, EVP, lifestyle at Authentic Brands Group
“We’re excited to build an immersive and interactive experience for Aéropostale fans and anyone who craves individuality,” added Noah
Details of phases three and four of Aéropostale’s expansion are expected to be revealed soon.
