​Vemana joins Target from Kaiser Permanente, where he served as senior vice president and chief digital officer and led its enterprise product management and experience teams. Prior to that, Vemana held digital leadership positions at The Home Depot and Staples.

​”Target sets the standard for consumer experience in retail and is known for delighting its guests in a way that’s consistent and engaging across every touchpoint,” said Vemana. “I’m thrilled to join a company that I’ve long admired, and I look forward to playing a key role in shaping the future of Target’s leading digital experience.”

According to the U.S. retailer, digital currently represents 20% of its overall business.

The company said it continues to advance its digital shopping experience through investments in its suite of same-day services and the enablement of Supplemental Nutrition Assistance Program (SNAP) payments on Target.com, among other recent enhancements to its app and website.

​”We know our guests choose Target because our shopping experience offers them a sense of joy and ease that can’t be beat, and our digital business plays an increasingly outsized role in bringing that to life for the millions of people who regularly visit our stores, website and app,” said Sylvester.

“With his experience leading digital businesses across consumer-facing industries and a guest-centric vision, Prat is the ideal leader to further accelerate Target’s digital growth and maximize our impact for guests, team members and our business.”