“Our guests’ fitness needs have evolved and Lululemon Studio is solving for them by providing members with access to fitness content from our world-class trainers and studio partners at home, on the go and live in studios around North America,” said Nikki Neuburger, chief brand officer, Lululemon. 

“Lululemon Studio unlocks the versatility our community has told us they are looking for now. No longer will you have to choose between going to your favorite studio or streaming a class at home—you can have both.” 

Lululemon also introduced on Wednesday the new Lululemon Membership program. The free Essential Membership program offers shopping perks, community experiences, and access to select Lululemon Studio classes at no cost. Members also get early access to product drops, receipt-free returns in store, and more.

Meanwhile, Lululemon’s Studio Membership offers all the Lululemon Essential Membership benefits, as well as unlimited access to content from Lululemon Studio and its partners, 10% off Lululemon purchases, and more. Lululemon Studio Membership is available for $39 USD/month and requires the Lululemon Studio Mirror.

“Mirror has always been one of the most flexible platforms that can adapt to changing fitness trends. With Lululemon Studio, we’re expanding our offering to solve for our guests’ needs, extending our relationships with new studio partners and our ambassadors to add hundreds of hours of content in one place, while providing access to in-person studio classes for the ultimate hybrid experience,” said Michael Aragon, chief executive officer, Lululemon Digital Fitness. 

“We see Lululemon Studio as being the daily go-to destination for experiencing the most dynamic content from the industry’s top trainers and studios, covering a range of fitness genres for all levels.”