Showroomprivà ex-CEO Thierry Petit sells his stake

Showroomprivé ex-CEO Thierry Petit sells his stake

Translated by

Nicola Mira

After stepping down from his role asThierry Petit


David Dayan (left) and Thierry Petit – Showroomprivé

Petit owned 20.9 million shares, and sold them for €1 each, equivalent to a 17.61% stake in Showroomprivé.

Of these shares, 11.7% will be reclassified among the founders subject to specific conditions precedent, while 2.5% will go to an existing shareholder not part of the majority pool. A further 3.3% have been bought by Showroomprivé itself, with a view to using them for a stock option plan for employees and managers.

Sitruk, known in the French fashion world for the Fashion Bel Air

This purchase is subject to CarrefourDavid Dayan

Showroomprivé recently rolled out Village, a marketplace offering a digitalised version of the outlet store experience, with a permanent selection of high-end brands. “Our premiumization strategy is not aimed at raising prices, but at bringing more value and quality to customers and brands. Buying The Bradery was a step in that direction,” Dayan recently told FashionNetwork.comin an interview.

In 2021, ShowroomPrivé’s revenue increased by 3.8% to €723.8 million, while its sales volume was €922 million, up 3.1%. EBITDA was €48.2 million, up from the €42 million recorded in fiscal 2020. The latter year had marked a “return to profitability” for ShowroomPrivé, whose revenue grew by 13.3% as lockdowns gave a boost to online shopping.

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