It tracks that Gwyneth Paltrow (who has built the Goop business on “nourishing the inner aspect”) should be considered a figurehead for all those who have entered into the prairie dress sisterhood.
To step out in a prairie dress—with its shin-length skirt and “Kumbaya” puff sleeves—is to roll back the clock to a time when essential oils were still considered medicinal. It is a young maiden churning butter on an expansive meadow somewhere in 19th century Minnesota, and the uniform of those who yearn for her simple lifestyle: toting their belongings in a string tote, and uploading photos of farmers market tomatoes in an attempt to flush the nervous system of modern micro-plastics.
Long before quiet luxury entered the mainstream, Paltrow helped to popularize the sister wife aesthetic when she wore a billowing frill-neck Chloé gown to the 2019 Met Gala. And she just reiterated her commitment to the movement by sharing this voluminous midi-dress with her 8.3 million followers.
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“Hi, I’m Gwyneth Paltrow and welcome to my Montecito home,” she said in a spon-con Reel, with the reassuring cadence of a spiritual leader. “Behind me is my beautiful little guest house, which I am about to list on Airbnb.” With its manicured grounds and wood-burning fireplace, the rental will likely function as a place of pilgrimage for all of Paltrow’s scallop-collared disciples. “Your skin is going to be better when you leave than when you came,” she promises. “While we may begin as strangers, I hope we’ll find connections and commonalities over a delicious meal.”
This article first appeared on British
