Hollister, Gilly Hicks open at Liverpool One
Global teen retailer HollisterLiverpool
The Abercrombie & FitchGilly Hicks
Located on South John Street, and reflecting an updated brand positioning, the 7,300 sq ft store is tailored to Hollister and Gilly Hicks’ teen consumers, “providing a seamless omnichannel experience” which includes a central click-and-collect area in addition to offering order-in-store and same-day delivery capabilities.
The new store showcases both Hollister and Gilly Hicks’ full range of apparel for men and women, alongside the latter’s activewear and loungewear lines.
The design itself features a brighter and more open format, making it easier for customers to shop the latest products, it said.
Jonathan Steinitz, Managing Director EMEA, said: “We are committed to reaching our Hollister and Gilly Hicks customers globally, and Liverpool One is the perfect strategic location for us to engage with both current and new shoppers.”
Rob Deacon, Senior Asset Manager at Grosvenor, added: “Hollister’s substantial investment and introduction of the Gilly Hicks brand is a key moment for us, particularly as it evidences yet more commitment to Liverpool One from global brands. Launching one of the first new prototype stores in Europe is a major endorsement for the destination.”
Hollister and Gilly Hicks join global activewear and lifestyle brand Sweaty BettySpace NK
