The Kooples unveils first bridal capsule collection with chic-rock feel

Translated by

Nicola Mira

Marriage vows, The Kooples

French label The Kooples has entered the bridal wear segment with a groovy capsule collection accented with embroidery and python-effect leather – The Kooples

Style-wise, the collection is understated, contemporary and a touch groovy, in the rock-inspired style characteristic of The Kooples, a label that was recently rejuvenated by the cathartic ‘FuckKooples’ campaign and the arrival in 2021 of the Marie Schott and Capucine Safyurtlu duo, respectively managing director and creative director

Urban, contemporary looks

The Kooples’ first occasion wear collection consists of immaculate long dresses accented with embroidery – for a resolutely romantic look – and short ruffled dresses that leave the back boldly bare, matched with mustard-yellow leather sandals in python-effect leather, a nod to the new, colourful version of the label’s iconic ‘Emily’ handbag.

The first bridal collection by The Kooples, founded in August 2008 by the three brothers Alexandre, Laurent and Raphaël Elicha

For this spring’s weddings, The Kooples has designed a series of beige and sky blue looks with a casual-chic vibe for grooms and male guests – The Kooples

Prices for the new occasion wear collection range from €295 to €365 for the dresses, and from €235 for a pair of suit trousers to €445 for a slim-fit wool dinner jacket. The collection is available on The Kooples’ e-shop and at the label’s stores.

Future brides and grooms can also benefit from a personal shopping service available by appointment between March 17 and April 30 at The Kooples’ French and European stores, notably also at its Parisian flagship on avenue des Champs-Elysées, where the label belonging to the MF Brands group (which also owns Lacoste, Gant and Aigle) has redesigned the customer experience with a focus on retailtainment