Just Hype launches collection linked to NFL London Games
Sports fashion brand Just Hype
Available at Just Hype’s London, Oxford StreetBaltimore
“Capturing the excitement and colourful vibrancy” of this year’s NFL London Games’ teams, the collection includes, T-shirts, hoodies and bomber jackets, showcasing designs encompassing bold team logos with the Just Hype’s DNA, we’re told.
On 5 October, Hype’s temporary store will be taken over by the NFL for a day-long public event. It will include opportunities to win tickets for the London Games, alongside personalisation opportunities for NFL merchandise.
As part of the wider collaboration, this year’s models for the drop include NFL Academy athletes, members of the league’s elite player development programme for talented international student athletes aged 16-19.
Mike Thompson, COO at Just Hype, said: “This partnership represents a fusion of sports and style that transcends boundaries. Our all-new apparel and accessory collection captures the dynamic energy of the NFL and infuses it with Hype’s signature creativity.”
