Never Fully Dressed Expands to Los Angeles with Pop-Up at Platform

Never Fully Dressed, a contemporary womenswear brand, started in a small store in Essex in 2014.

Designer Lucy Aylen learned the ins and outs of the fashion business while manufacturing clothing from her parent’s attic and selling pieces at London’s Spitalfields and Portobello Road markets.

The brand gained recognition when celebrities like Beyoncé were spotted wearing their iconic leopard dress, which became a bestseller.

Known for their bold and colorful prints, Never Fully Dressed also offers inclusive sizing and versatile dresses that can be worn in five different ways.

With their rapid growth, they have amassed a large following on Instagram.In 2019, Never Fully Dressed opened concessions in Selfridges and gained more international exposure with 20 stockists worldwide, including the U.S., Europe, India, and Australia.Now, Never Fully Dressed is making its debut in Los Angeles with a pop-up shop at Platform.

The pop-up will be open until September 27 and will feature their latest collections, exclusive pieces for U.S.

customers, and collectible location-specific tees and tote bags available for purchase.

Don’t miss out on this opportunity to shop their unique and stylish offerings!.

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