Sustainable Cotton Group Ramps Up Tracking With Top Retailers

The Sustainable Cotton Group (SCG) has partnered with a number of major retailers to improve visibility in the cotton supply chain, with the goal of increasing sustainable sourcing by 2025. A significant part of this program involves implementing new tracking technology that will give brands and retailers greater insight into the environmental and social impacts of the cotton they purchase. By empowering consumers with information about how their clothing is made, SCG hopes to create a more sustainable future for the cotton industry..

**A Collective Effort Towards Sustainable Cotton Sourcing**.

The SCG has brought together some of the world’s largest retailers, including H&M, Inditex, and PVH Corp., to collaborate on this ambitious sustainability initiative. The group’s goal is to ensure that 100% of the cotton sourced by these retailers by 2025 comes from sustainable sources. This ambitious target requires collective action and investment in innovative solutions to address the environmental and social challenges associated with conventional cotton production..

**Harnessing Technology for Greater Transparency and Accountability**.

At the heart of SCG’s initiative is a groundbreaking tracking technology that provides brands and retailers with real-time visibility into their cotton supply chains. This technology platform collects and analyzes data on a range of sustainability indicators, including water usage, energy consumption, and greenhouse gas emissions. By providing access to this information, SCG aims to empower retailers with the knowledge and insights they need to make informed purchasing decisions that support sustainable practices..

**Empowering Consumers with Knowledge**.

To drive meaningful change in the cotton industry, SCG recognizes the importance of educating consumers about the environmental and social impacts of their clothing choices. The group’s tracking technology not only provides valuable information to brands and retailers but also enables consumers to make more informed purchasing decisions. By providing information about the sustainability performance of different cotton products, SCG aims to shift consumer preference towards brands that prioritize sustainability..

**Collaborating for a Sustainable Future**.

The SCG’s initiative represents a significant step forward in the global effort to transform the cotton industry towards sustainability. By bringing together major retailers, SCG creates a powerful platform for driving positive change. The group’s innovative tracking technology and commitment to consumer education demonstrate a deep understanding of the challenges and opportunities associated with sustainable cotton sourcing. By working together, SCG and its partners strive to build a more sustainable future for the cotton industry, one purchase at a time..

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