Mitchell & Ness, the Philadelphia-based sportswear company known for its vintage athletic apparel, has appointed Chris Mitchell as its new Chief Executive Officer. Mitchell, who previously served as Vice President and General Manager of Nike Sportswear North America, will be responsible for leading the company’s continued growth and expansion..
Mitchell brings over 20 years of experience in the sportswear industry to Mitchell & Ness. Prior to his role at Nike, he held various leadership positions at Reebok, including Vice President of Global Footwear and Vice President of Global Marketing. He also has experience in the fashion industry, having worked as a designer for several well-known brands..
In his new role at Mitchell & Ness, Mitchell will be tasked with overseeing the company’s overall strategy and operations, as well as its product development, marketing, and sales efforts. He will also be responsible for expanding the company’s global reach and strengthening its relationships with key partners..
Mitchell’s appointment comes at a time of significant growth for Mitchell & Ness. The company has seen a surge in popularity in recent years, thanks to its unique vintage aesthetic and collaborations with popular brands and celebrities. In 2023, the company reported a 20% increase in sales compared to the previous year..
The company’s expansion plans include opening new retail stores in key markets, as well as expanding its e-commerce platform. Mitchell & Ness is also looking to capitalize on the growing demand for vintage sportswear in China and other emerging markets..
Mitchell is confident that he can help Mitchell & Ness continue its growth trajectory. He said in a statement: .
