Authentic Brands Chooses Centric Brands As Licensee For Quiksilver, Billabong, and Roxy Kids’ Apparel


Authentic Brands Group, renowned for its impressive portfolio of renowned brands, has announced a strategic partnership with Centric Brands, a leading fashion and lifestyle brand collective. Centric Brands will serve as the exclusive licensee for three of Authentic Brands’ most iconic action sports and lifestyle brands: Quiksilver, Billabong, and Roxy. This partnership marks a significant milestone for both companies, cementing their commitment to expanding these beloved brands’ reach and influence in the kids’ apparel segment.

**The Authentic Brands and Centric Brands Partnership:**

The collaboration between Authentic Brands and Centric Brands is a testament to the shared vision and expertise of two industry leaders. Authentic Brands, with its unparalleled track record of acquiring and revitalizing iconic brands, brings a wealth of knowledge and experience to the partnership. Centric Brands, known for its innovative approach to brand management and licensing, offers a proven track record of driving growth and success for its portfolio brands.

**Quiksilver, Billabong, and Roxy: Icons of Action Sports and Lifestyle:**

Quiksilver, Billabong, and Roxy have long been synonymous with the surfing and action sports culture, cultivating a loyal following among adventure enthusiasts worldwide. These brands embody the spirit of freedom, individuality, and performance, resonating deeply with consumers who seek an active and outdoor lifestyle. The partnership with Centric Brands presents an exciting opportunity to further elevate these brands’ presence in the kids’ apparel market, introducing them to a new generation of young adventurers.

**Centric Brands’ Licensing Expertise:**

Centric Brands brings a wealth of experience in managing and developing licensed brands. The company’s expertise lies in identifying strategic opportunities, nurturing brand identities, and driving commercial success. Centric Brands’ proven track record includes partnerships with renowned brands such as Calvin Klein, Tommy Hilfiger, and Kate Spade. The company’s focus on innovation, quality, and customer-centricity aligns perfectly with Authentic Brands’ vision for the future of Quiksilver, Billabong, and Roxy.

**Expanding the Brands’ Reach:**

The partnership between Authentic Brands and Centric Brands aims to expand the reach of Quiksilver, Billabong, and Roxy in the kids’ apparel segment. Centric Brands will leverage its extensive network of retail partners and distribution channels to make these brands accessible to a broader audience. The company’s focus on digital and omnichannel strategies will further enhance the brands’ visibility and engagement with consumers.

**Elevating Brand Experiences:**

Centric Brands is committed to elevating the brand experiences of Quiksilver, Billabong, and Roxy. The company’s deep understanding of consumer preferences and its expertise in product development, marketing, and customer service will ensure that these brands continue to resonate with their target audience. Centric Brands’ commitment to quality and innovation will translate into exceptional products and experiences that captivate young consumers and their parents.

**Driving Commercial Success:**

Centric Brands’ strategic approach to brand management and its proven track record in driving commercial success will be instrumental in propelling Quiksilver, Billabong, and Roxy to new heights in the kids’ apparel market. The company’s focus on strategic partnerships, retail expansion, and innovative marketing campaigns will ensure that these brands continue to be top choices for families seeking high-quality, stylish, and functional apparel.

**A Promising Future for Quiksilver, Billabong, and Roxy:**

The partnership between Authentic Brands and Centric Brands marks a pivotal moment in the evolution of Quiksilver, Billabong, and Roxy. With Centric Brands as the exclusive licensee for kids’ apparel, these iconic brands are poised for accelerated growth and success. The partnership’s focus on innovation, brand elevation, and customer-centricity will undoubtedly propel Quiksilver, Billabong, and Roxy to even greater heights, solidifying their status as leading brands in the kids’ apparel landscape..

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