Authentic Brands Group Enlists BBC International for DC Shoes Distribution

Authentic Brands Group (ABG), the parent company of brands like Reebok, Juicy Couture, and Forever 21, has partnered with BBC International, a global distributor of footwear and sporting goods, to manage the distribution of its DC Shoes brand outside of North America. This strategic partnership aims to expand the reach of DC Shoes and strengthen its position as a leading skate footwear brand worldwide..

Under the terms of the agreement, BBC International will be responsible for overseeing the distribution and marketing of DC Shoes in regions such as Europe, Asia, and Latin America. The company will leverage its extensive network of retail partners and expertise in the global footwear market to drive sales and brand awareness for DC Shoes..

This move is part of ABG’s ongoing efforts to optimize its portfolio and focus on core brands with significant growth potential. By partnering with BBC International, ABG aims to unlock new opportunities for DC Shoes in key international markets while streamlining its operations..

About Authentic Brands Group.

Authentic Brands Group (ABG) is a global brand development, marketing, and entertainment company. The company’s portfolio includes a diverse range of brands, including Reebok, Juicy Couture, and Forever 21. ABG is known for its ability to revitalize and reposition brands, leveraging its expertise in marketing, digital commerce, and licensing..

About BBC International.

BBC International is a leading global distributor of footwear and sporting goods. The company has a strong track record of working with leading brands in the industry, including Nike, Adidas, and Puma. BBC International operates in over 100 countries, providing distribution and marketing services to a wide range of retailers..

The partnership between ABG and BBC International is a significant development for DC Shoes, enabling the brand to expand its reach and penetrate new markets. By tapping into BBC International’s distribution network and expertise, DC Shoes can accelerate its growth and position itself as a global leader in skate footwear..

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