Vuori Appoints New Chief Marketing Officer

**Vuori Welcomes New Chief Marketing Officer to Drive Brand Growth**

**Los Angeles, California** – Vuori, a leading activewear and lifestyle brand, has announced the appointment of its new Chief Marketing Officer, Laura Coots. With a proven track record of driving brand growth and creating memorable consumer experiences, Coots brings a wealth of experience to Vuori and will play a pivotal role in shaping the brand’s future.

Coots joins Vuori from lululemon, where she held various leadership positions over the past decade. As the Vice President of Global Brand Marketing, she played a key role in elevating lululemon’s brand identity, driving innovation, and expanding the company’s global footprint. Her expertise in digital marketing, content creation, and influencer engagement will be instrumental in amplifying Vuori’s brand message and connecting with consumers worldwide.

**Chief Executive Officer of Vuori, Joe Kudla, expressed his enthusiasm for Coots’ appointment:**

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