Investors Serena Williams, Will Smith, and Venus Williams were tapped to aid Serena Ventures Serena Williams’ fundraising. Williams debuted Serena Ventures in 2014 and has since backed over 60 companies. The fund focuses on investing in early-stage ventures, with a particular emphasis on funding diverse founders. During the pandemic, Serena Ventures participated in 16 funding rounds. Last year, the firm invested in 66 companies, bringing its total portfolio to over 80 companies. Serena Ventures is also supported by other institutional investors, including Mastercard, General Catalyst, and Initialized Capital. The fund has invested in a wide range of companies, including MasterClass, Daily Harvest, and Billie. In 2019, Serena Ventures launched a $10 million fund dedicated to investing in companies led by women and people of color. Williams has been a vocal advocate for diversity in the tech industry and has spoken out about the challenges faced by female founders. In 2018, she launched the Serena Williams Fund, a non-profit organization that provides support to female entrepreneurs. Serena Ventures is one of the most active venture capital funds in the United States. The fund has invested in a diverse range of companies and has a strong track record of success. Serena Williams is a successful businesswoman and investor, and her fund is a significant player in the venture capital landscape..