**New York, February 27, 2023** – Macy’s, the iconic American department store chain, has recently expanded its footprint with the launch of its first small-format stores in the Northeast and Western regions of the United States. These stores offer a curated assortment of merchandise tailored to the specific needs and preferences of local communities..
**Northeast Expansion**.
Macy’s has opened two small-format stores in the Northeast, located in Paramus, New Jersey, and Danbury, Connecticut. These stores feature a carefully edited selection of apparel, accessories, beauty products, and home goods, catering to the discerning tastes of shoppers in these affluent suburban areas..
The Paramus store, situated in the Westfield Garden State Plaza, spans approximately 20,000 square feet and offers a wide range of merchandise, including women’s and men’s clothing, shoes, handbags, jewelry, and cosmetics. The Danbury store, located in the Danbury Fair mall, is slightly smaller at 15,000 square feet and focuses on providing a curated assortment of women’s and children’s apparel, accessories, and home décor..
**Western Expansion**.
In the Western United States, Macy’s has introduced three small-format stores in California and one in Arizona. These stores are located in Santa Clara, San Jose, and Brentwood in California, as well as Scottsdale in Arizona..
The California stores range in size from 15,000 to 20,000 square feet and offer a similar selection of merchandise as the Northeast locations. The Scottsdale store, located in the Scottsdale Fashion Square, is the largest of the Western small-format outlets at 25,000 square feet and boasts an expanded assortment of women’s and men’s apparel, accessories, and home goods..
**Tailored Assortment and Elevated Experience**.
Macy’s small-format stores are designed to provide a more intimate and personalized shopping experience for customers. The stores feature a carefully curated assortment of merchandise that is tailored to the specific demographics and lifestyles of each local community. Customers can expect to find a mix of popular national brands, as well as emerging designers and local favorites..
In addition to the curated assortment, the small-format stores offer a range of amenities and services to enhance the customer experience. These include personal stylists, complimentary gift wrapping, and convenient order pickup options..
**Strategic Expansion**.
The launch of small-format stores is part of Macy’s broader strategy to adapt to changing consumer preferences and market dynamics. By offering a smaller footprint and a more focused merchandise assortment, Macy’s aims to reach new customers and provide a more convenient and personalized shopping experience..
The company plans to continue expanding its small-format store network in select markets across the United States. This expansion is expected to complement Macy’s existing fleet of full-line department stores and further strengthen its omnichannel presence..
**About Macy’s**.
Macy’s is the largest department store chain in the United States, operating over 680 stores in 43 states. The company offers a wide range of merchandise, including apparel, accessories, beauty products, home goods, and gifts. Macy’s is known for its iconic flagship stores in New York City, San Francisco, and Chicago, as well as its popular private label brands such as INC International Concepts, Alfani, and Charter Club..
