**Supreme Opens First Store in Seoul**
**New York, May 12, 2023** – Supreme, the iconic streetwear giant, has officially opened its first store in Seoul, South Korea, marking a significant milestone for the brand’s global expansion and its deep connection with the Korean market.
Located in the bustling Gangnam district, the two-story, 5,000-square-foot flagship store is Supreme’s largest in Asia, offering an immersive shopping experience that encapsulates the brand’s signature aesthetic and unique cultural appeal.
The opening of the Seoul store is a testament to Supreme’s enduring popularity in Korea, where the brand has amassed a loyal following over the years. Korean streetwear enthusiasts have long embraced Supreme’s distinctive designs, collaborations, and limited-edition drops, which often feature exclusive items tailored to the local market.
To commemorate the grand opening, Supreme released a special capsule collection featuring Seoul-inspired graphics and motifs. The collection, which includes t-shirts, hoodies, accessories, and skateboards, pays homage to Korean street culture and the city’s vibrant energy.
The Seoul store is designed to reflect the brand’s raw and industrial roots, with exposed brick walls, concrete floors, and vintage fixtures. It features a wide selection of Supreme’s signature products, including hoodies, t-shirts, outerwear, accessories, and footwear, alongside a curated assortment of collaborations and exclusive releases.
The store also boasts a dedicated skateboarding area, a nod to Supreme’s skateboarding heritage and its close ties to the Korean skate community. Local skateboarders and enthusiasts can access a selection of Supreme skate decks, accessories, and apparel designed for performance and style.
The opening of the Seoul store is a strategic move for Supreme, which has been actively expanding its presence in Asia in recent years. The brand has previously opened stores in Tokyo, Beijing, and Shanghai, and the Seoul location further strengthens its foothold in the region.
The store is expected to become a hub for streetwear enthusiasts and fashion-forward Koreans, offering a unique shopping experience that combines Supreme’s iconic designs with the vibrant energy of Seoul’s street culture.
**About Supreme**
Supreme is an American streetwear brand founded in New York City in 1994. Known for its collaborations with artists, musicians, and designers, Supreme has become an influential force in fashion and streetwear culture worldwide. The brand’s products, which often feature limited-edition drops and exclusive collaborations, have gained a cult following among streetwear enthusiasts and fashion icons alike.
Supreme has expanded globally, with stores in major cities such as London, Paris, Tokyo, Beijing, and Shanghai. The opening of the Seoul store marks the brand’s continued commitment to reaching new markets and connecting with streetwear enthusiasts around the world..
