PARIS, FRANCE – PUMA has announced the appointment of Javier Ortega as its new General Manager for Europe, effective August 1, 2023. Ortega brings with him extensive international experience in the fashion industry and has been in charge of developing global sales strategies for several international brands..
Previously, Ortega was responsible for Reebok Europe’s sales and business transformation. His efforts contributed to the brand’s strategic positioning, omnichannel growth, and market share expansion. Ortega has a solid understanding of consumer preferences, brand building, and delivering outstanding customer experiences..
Puma, known for its athletic and lifestyle footwear, apparel, and accessories, is a leading global brand in the sports industry. Ortega’s appointment highlights the company’s commitment to strengthening its position in Europe, a key market for Puma’s growth strategy..
Ortega expressed his excitement about joining PUMA: .
