Denim Première Vision returns to Milan on November 23 and 24
Roberta HERRERA
Following its jaunt to Berlin last May, the Denim Première Vision event will return to Milan from November 23 to 24 for an edition dedicated to Spring/Summer 2024. This year’s edition, held at Milan’s Superstudio Più, will also mark the fifteenth anniversary of the event.
Nearly 70 international suppliers are scheduled to exhibit at the upcoming edition in Italy. In particular, more than 40 fabric suppliers and 15 manufacturers will be present, as well as accessory and supply specialists, yarn and fibre producers, and other service providers.
The fair will feature a high number of non-European suppliers, around 40 in total, coming from Turkey, Morocco and Tunisia, as well as from China, Pakistan, Japan, India, Bangladesh and South Korea. European production will be represented by Italian, Spanish and French companies. Companies such as Isko
The Denim Fashion District, which is making a comeback this year, will showcase a dozen clothing and accessory brands presenting a preview of their Spring/Summer 2023 designs, created in partnership with the show’s exhibitors. The Italian brands Gimmy jeans, Milena Andrade, Gallia Hen’s Teeth and Stripes of Road, French company Revibe, British firm Denzilpatrick, Dutch company Intoxica and German brand Fade out Label will all be taking part in the event.
The two-day event will be accompanied by conferences and speeches. In addition to exhibitor pitches and panel discussions, professionals will have the chance to attend several seminars on the subject of denim trends for the Spring/Summer 2024 season. Among the activities proposed, an exhibition by Cotone Organico Sicilia will promote Sicilian cotton, while the WP Lavoris in Corso group will exhibit a selection of pieces from its archives. La Tessitura La Colombina will be holding a workshop to teach visitors how to hand weave.
Some 3,750 professionals made the trip to take part in the Milan edition held on October 13 to 14, 2021, of which 57% were Italian visitors. The upcoming edition of Denim Première Vision will be followed by the PV Blossom event. The Parisian trade fair dedicated to materials for major fashion houses’ pre-collections, now an annual event, will be held on December 14 and 15 at the Carreau du Temple, located in the third arrondissement of Paris.
