Amazon to raise Prime prices in Europe as retailer wrestles with costs
Reuters API
Amazon
The price hike, following one that Amazon announced for Prime in the United States in February, reflects mounting pressure from Wall Street on new Chief Executive Andy Jassy
Shoppers in Germany, Amazon’s second-biggest market after the United States, will see fees for an annual Prime membership rise 30% to 89.90 euros ($91.88). The retailer’s No. 3 market, the United Kingdom, will have a 20% increase to 95 pounds ($114.47) per year, while Amazon sites covering Spain, Italy and France will charge Prime members between 39% and 43% more yearly.
The changes take effect starting Sept. 15 when members join or next renew.
Amazon cited “increased inflation and operating costs” as well as faster delivery and more content to stream in statements on the price rises, the first since 2018 for some of the countries. “We will keep working to ensure Prime offers exceptional value for members,” it said.
Amazon is scheduled to release quarterly results on Thursday.
