Commenting on the launch, Ankur Bhatia, CEO of Chogori India Retail Limited which retails Columbia Sportswear in India in a statement said, “With the advent of our fourth store in Bangalore and the largest one in India, we aim to be the game changer and known as the best outdoor sportswear brand in India. The industry is witnessing a rapid growth projection and the enthusiasts need gear that is backed by superior technology and can withstand extreme conditions.”

“The Chogori family is working towards building a network of stores attempting to bring closer the adventure chasers and gear that is used globally. We are also focusing on strengthening its digital presence with a dedicated online portal for outdoor sportswear products,” he added.

Based in Portland, Oregon, USA, Columbia Sportswear is a global brand with a strong presence in the outdoor sportswear segment.