“This commitment includes Maria’s support as we searched for her successor. We are thrilled to bring in a leader of Meghan’s caliber and experience to oversee this business. Her insights and data-driven approach to brand building will help us continue to develop innovative solutions based on consumer needs and unlock the next phase of growth for Thinx.”

Davis joins Thinx with more than 20 years of experience leading healthcare and beauty businesses around the world. Most recently, she held several leadership roles with Johnson & Johnson

As, Northern Europe marketing director for the consumer division, she is also recognized for accelerating the Johnson & Johnson Beauty business by launching more than twenty new products in under four years and revitalizing the baby toiletries portfolio strategy. She equally held the position of regional marketing manager for beauty in North America.

“Thinx is a brand that I have admired for revolutionizing the feminine care industry, confronting stigmas, and fighting for access to period products,” said Davis. “I have tremendous respect for the company and am excited for the opportunity to help accelerate Thinx’s impact and growth by continuing to deliver leading-edge innovation in sustainable femtech.”

Earlier this year, Kimberly-Clark Corporation, which owns the Huggies, Kleenex, Kotex, Cottonelle, Depend and Pull-Ups brands, acquired a majority stake in Thinx. The majority investment follows Kimberly-Clark’s minority stake in Thinx in 2019, for the sum of $25 million.

Founded in 2013, New York-based Thinx is currently stocked in Kohl’sFree PeopleURBNBoots