Wilks joins REI from TireHub, an award-winning wholesale distributor and startup. She has more than 25 years in the retail, food and beverage, and consumer product industries, including prior roles at Kimberly-Clark and Starbucks Corporation.

“As an REI member since 2006, my passion for preserving nature, delivering value to organizations and building effective teams led me to the co-op. REI is known for an amazing culture and I’m excited to join REI leading supply chain operations, demand planning and vendor services teams to further the mission to connect more people to nature,” said Wilks.

Meanwhile, Alexander will have oversight of the management, development and operations of REI’s legal division where she will lead and help implement REI’s strategies. Alexander will also provide perspective and ensure compliance with REI’s cooperative business model. Finally, in her role as corporate secretary, she will also serve as a key advisor to the REI board of directors.

She joins REI from The Walt Disney

“I have been a member of the REI community for more than 20 years. I am excited to help bring to life REI’s vision of enabling more people to enjoy time outside because I believe in the restorative power of nature. As a lawyer, being the general counsel for a company like REI is a great opportunity to put my legal skills to work for a company that I love,” shared Alexander.

Earlier this year, REI Co-op also strengthened its technology leadership team with the appointment of new vice presidents. The company currently operates 174 locations in 41 states and the District of Columbia