In a first for Dr. Scholl’s Shoes, the collaboration will also apply the supply chain traceability technology Provenance to disclose information about suppliers, the origin of the products and the impact of the materials via both brand’s websites. 

“Dr. Scholl’s wooden sandal has been a global shoe icon since the ‘60s, so getting the opportunity to do a Ganni take on a cult fashion item like this is a dream come true,” said Ditte Reffstrup, creative director, Ganni.

“We’re on a shared journey to become the most responsible version of ourselves and I’m super proud to say that this is Dr. Scholl’s most responsible collab to date. We wanted to pay tribute to the clog’s heritage while making sure Ganni’s spirit was 100% present.” 

The collection launches with a campaign, shot by London-based photographer Esther Cloe Theaker, featuring five quintessential #Gannigirls, each representing the energy of the collection.

“Dr. Scholl’s Shoes has a passion for creating shoes that look good, feel good, and do good – from using more environmentally preferred materials and reducing packaging, to partnering with Trees for the Future to donate trees,” explained Andee BurtonCaleres

“With this Ganni collaboration, we’re excited to take our efforts in responsibility a step further by providing more traceability in our supply chain. We’re so proud of this collaboration and how it helps bring consumers what they are asking for – great shoes that keep the planet in mind.”

The collection is now available on Ganni.com, in select Ganni stores worldwide and on Drschollsshoes.com.