Women’s sneakers specialist Naked Copenhagen to open in Paris next February
Nicola Mira
Danish women’s sneakers specialist NakedCourir
Naked Copenhagen’s new store is located on a narrow, trendy Parisian street, at 38 rue Sainte-Croix de la Bretonnerie. The premises, extending over more than 150 square meters, are next door to Italian deli Eataly, the concept store Fleux and The KooplesBa&sh
Naked Copenhagen is positioned in the premium segment, and its Parisian flagship is the first step in a physical retail expansion drive also aimed at other European markets, with the goal of becoming along with Courir “the European destination for women’s sneakers.” Naked Copenhagen is planning to open a flagship store in each country, targeting major cities. Its next destination has not yet been disclosed.
The Danish retailer was founded in 2004 by Stine Lindholm Pedersen and Tommas OlsenNikeAdidasAsicsNew BalanceSalomonStüssy, CarharttThe North Face
In 2022, the Courir group, owned by the Equistone investment fund, generated a revenue of nearly €600 million, and aims to reach the €1 billion mark in 2026. To bolster its growth, the company has inaugurated a new automated warehouse near Chateauroux, France.