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Beloved TikTok star Tabitha Brown is best known for her vegan recipes, but her latest venture is a step in a new direction: Tabitha Brown for Target, an apparel, swim, and accessories collection she designed in collaboration with the mega-retailer.
The limited-edition release—a size-inclusive capsule of over 75 items, most of which are $30 or less—marks the first of four collections planned with Target, which will drop over the course of a year. “As a small-town girl, I grew up with big dreams, and now, those dreams have become a reality,” Brown shared in a statement. “To me, joy comes from freedom, and I was free to be myself during this entire design process, which is reflected in the assortment. I hope my collections bring Target guests joy, love, and optimism to their everyday lives.”
That joy shines through in every item. Each one truly reflects the influencer’s personal style, which includes bold prints, bright colors, and tropical vibes—and because sizes run from XXS to 4XL, pretty much everyone can enjoy it. You don’t even need to be a fan of Brown’s to get in on the fun; the dresses, bags, and swimsuits are perfect for backyard get-togethers and far-flung getaways.
Since dropping on June 11, tons of Tabitha Brown for Target pieces are already starting to sell out, meaning you’ll have to act quickly to snag your favorites. There are so many beach-ready bags and wedding-guest dresses you’ll want to add to your warm-weather wardrobe. Get a head start on your haul with our picks below.
Tabitha Brown for Target Clothing
Tabitha Brown for Target Swim
Tabitha Brown for Target Accessories
