Emily Ratajkowski knows how to advertise great swimwear. When she headed to Bad Bunny’s concert at Yankee Stadium this past weekend, she wore her very own Inamorata one-piece maillot. The orange zebra-print Encinitas, which retails for $160, features a diving décolletage and a high French cut.
The author and entrepreneur wore the swimwear with a tiny khaki mini-skirt and a belt, along with her now signature summer cowboy boots.
Since she launched her label Inamorata in 2017, first with swimwear and later clothing, the author-actor-model-businesswoman has always promoted the pieces. We’ve seen her wear her bikinis on her Instagram—which boasts over 29 million followers—her easy printed tops at events, and matching sets while doing daily errands.
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Emily Ratajkowski’s promotion has done wonders considering that the likes of Halsey and Dua Lipa have both worn her pieces. After all, there is no better advertisement than oneself—and nothing more chic than a savvy businesswoman.
This post was originally published in Vogue.