Patagonia’s Owner Has Given Away His Company—Proving Fashion Can Be a Force for Good

Patagonia has long been revered by those in the industry who believe fashion can be a force for good. But founder Yvon Chouinard has taken his vision of what a responsible business should look like one step further, by giving away his entire company—believed to be worth $3 billion—in a bid to tackle the climate crisis.

“It’s been a half-century since we began our experiment,” Chouinard, 83, said in a statement. “If we have any hope of a thriving planet 50 years from now, it demands all of us doing all we can with the resources we have. As the business leader I never wanted to be, I am doing my part. Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source. We’re making Earth our only shareholder. I am dead serious about saving this planet.”

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