The annual Victoria’s Secret Fashion Show is coming back. The lingerie brand announced during its 2022 earnings call on Friday that it’s seeking to revamp its Angel wings–filled production, which was once one of the most anticipated (and watched) in the world. “We’re going to continue to lean into the marketing spend to invest in the business…and also to support the new version of our fashion show, which is to come later this year,” confirmed the brand’s CFO, Timothy Johnson. In a statement to The Hollywood Reporter, a spokesperson also emphasized that the show will “reinforce our commitment to championing women’s voices and their unique perspectives.”
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Victoria’s Secret aimed to reinvent itself in 2021 too, when it launched its VS Collective campaign featuring plus-size model Paloma Elsesser, LGBTQ+ activist Valentina Sampaio, and US soccer star Megan Rapinoe. The new look and feel of the brand, which shed its signature Angels in favor of products that reflected “what women want,” felt dramatically different and intentional—though perhaps a bit too performative. A Mother’s Day campaign, released shortly after its rebrand, went on to feature a pregnant model in a silky pink robe, a deliberate move to reflect a more inclusive range of body types.
It’s unclear what the new fashion show will entail, but the reactions online to the announcement were mixed. Some were quick to call the brand’s revamp, and its aim to “champion women’s voices,” a direct Savage x Fenty ripple effect. “Ms. Fenty really made them restrategize,” wrote one Twitter user. Others were more cautiously optimistic. “I’ll reserve my outrage until we see if they actually have become inclusive or all this is just merely performative,” wrote another. “Glad it’s coming back,” wrote yet another, “but doubt it will be as glamorous.”