At Lids Hat Drop stores, consumers have first access to purchase exclusive hat drops beginning each Friday, before the collection goes live on the ecommerce

Inside, customers will also find digital screens showcasing Lids’ own content including new hat drops, dedicated spaces for drops, and an area for apparel and merchandise, along with mannequins.  

“Houston has remained one of the most important key markets for Lids in the country because of its love for headwear, due in large part to its influential hip-hop culture,” the company said in a press release. 

Lids operates several store concepts throughout North America, Europe, and Australia. Most recently, it unveiled its collegiate product focused retail concept, Lids University (Lids U). It also operates Locker Room by Lids and team-specific stores such as Yankees Clubhouse and Dodgers Clubhouse, among others.