Adidas retracts opposition to Black Lives Matter design

Adidas retracts opposition to Black Lives Matter design



Sneaker giant Adidason Wednesday reversed course 48 hours after asking the U.S. Trademark Office


Adidas told the office in a Monday filing that Black Lives Matter Global Network Foundation Inc’s yellow-stripe design would create confusion with its own famous three-stripe mark. It sought to block the group’s application to use the design on goods that the German sportswear maker also sells, such as shirts, hats and bags.

Adidas said in the filing that it has been using its logo since as early as 1952, and that it has acquired “international fame and tremendous public recognition.”

However, on Wednesday the sportswear maker retracted its opposition. “Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation’s trademark application as soon as possible,” the company said in a statement, without giving a reason for the decision.

Adidas has filed over 90 lawsuits and signed more than 200 settlement agreements related to the three-stripe trademark since 2008, according to court documents from a lawsuit the company brought against designer Thom Browne

A jury in that case decided in January that Thom Browne’s stripe patterns did not violate Adidas’ trademark rights.

The Black Lives Matter Global Network Foundation is the most prominent entity in the decentralized Black Lives Matter movement, which arose a decade ago to protest police violence against Black people. The group applied for a federal trademark in November 2020 covering a yellow three-stripe design to use on a variety of products including clothing, publications, bags, bracelets and mugs.

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