​The pricing for the service, called Commerce Components, will depend on the retailer’s customization and components they choose to use. Currently, subscription for Shopify Plus starts at $2,000 a month and basic costs of $29.

“Commerce Components is fundamentally for a new segment of the market that has historically been underserved… we think this give us a new market to go into,” Shopify President Harley Finkelstein said in an interview.

“If you have to build it yourself, which a lot of big retailers had to, you end up running your own tech company as opposed to making the product,” Finkelstein said, highlighting the growth of small brands that opted to sell directly to customers through social media or their own website.