The company entered the US in the middle of the last decade and has taken its expansion there relatively slowly. But that has proved to be the right strategy for the company in a market where so many European retailers have failed in the past. 

The latest openings will be its final two of the year and while it will bring Primark to 436 stores globally, it will still mean it has only 24 stores in the US spread across eight states.

But its growth strategy sees it reaching 60 stores in the US by 2026 so there’s clearly an acceleration ahead. 

Including the upcoming openings, Primark will have opened eight stores in the US alone in 2023, including expanding its presence in New York State and entering new markets including the DMV with its Arundel Mills store opening and now Charlotte, North Carolina. 

“The brand has exciting plans in the year to come as it sets its sights on expansion into the southern US,” it said.

The retailer’s US President Kevin Tulip said: “Primark has been in the US since we opened in Boston in 2015, but when I look back at the past year, I’m incredibly proud of the exponential growth we’ve achieved. This was never about opening as many stores as quickly as possible, it was about opening in the right locations, with the right store layout and product offering, for the communities we are entering. 

“We learned a lot in those early years about what sparks ‘Primania’ for US shoppers and we are finding that our value pricing across women’s, men’s, kids, home, and gifts, have kept American families coming back to us time and time again.”