Peter Gray, the company’s executive vice president, chief administrative officer and general counsel has also been appointed chief commercial officer. Gray will be charged with driving revenue growth in existing businesses and developing new income streams. The company’s e-commerce, outfitters (B2B), third party, retail and international businesses will report to him. He will also have responsibility for the company’s license businesses and marketplace development while continuing to serve as chief administrative officer and general counsel.

Coinciding with the appointments, Jim Gooch, the company’s president and Chief Financial Officer, has decided to step down from his leadership roles at the conclusion of Lands’ End’s 2022 fiscal year ending January 27. The company said it plans to conduct a search for a permanent CFO, with Bernard McCracken, the company’s chief accounting officer appointed interim chief financial officer.

“As we embark on the next phase of growth and development for this iconic American brand, these additions to our leadership team, and the changes to how we’re organized internally, will position Lands’ End to achieve our long-term goals,” chief executive officer-designate, Andrew McLean.

“Critically, we are building on a strong foundation and will accelerate our efforts by utilizing our powerful, proprietary data to better inform our product merchandising and marketing efforts with insights that help us anticipate and meet consumers’ evolving needs. These changes will collectively help us deepen our relationships with our existing customers, reach new customers and drive sustainable value creation.”