Culture Kings, who uniquely blends music, sports and fashion, is not new to retail. Founded in 2008 by Tah-nee and Simon Beard in Brisbane, it currently operates eight experiential stores in major cities in Australia and New Zealand.

Each store is hosted by a rotation of DJs and equipped with interactive games that create an exciting shopping environment. Meanwhile, the retailer is known for its extensive and curated collection of over 100 leading global brands, as well as its coveted world-exclusive pieces. 

The retailer was acquired by A.K.A. Brands in March 2021, whose digital portfolio also includes Princess Polly, Petal & Pup, and Rebdolls. Financial terms of the transaction were not disclosed.

“The Culture Kings stores offer a truly incredible experience, and we are excited to introduce this one-of-a-kind retail concept to our customers in the U.S.,” said Jill Ramsey, chief executive officer, A.K.A. Brands, back in March when the store opening was first announced.  

“The stores have proven to be very successful in driving brand awareness in international markets, and we anticipate that the first U.S. flagship will become a must-visit destination in Las Vegas where there is high tourist traffic. The Culture Kings store format serves as a powerful customer acquisition tool and provides shoppers with a unique, immersive streetwear experience. We are confident the store will be instrumental in accelerating Culture Kings’ growth in the U.S. market.”