Hailey Bieber Is Her Own Muse in Victoria’s Secret’s New Campaign

Hailey Bieber has been having a year. Not only did the model launch her beauty line, Rhode, earlier this summer and serve a “big slay” at the Met Gala; now, under all the glazed donut skin and Saint Laurent gowns, she’s opening up in a big way. Bieber is one of the faces behind Victoria’s Secret So Obsessed campaign, starring alongside a roster of internet darlings who have become A-list It girls in their own right: Wildflower Cases’s Devon Lee Carlson, body positivity advocate Paloma Esseler, and supermodels Justine Skye and Jasmine Sanders. They’re the unofficial angels of a new generation of Victoria’s Secret consumers— ones who celebrate all kinds of bodies and different forms of being sexy.

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