Jaden Smith of MSFTSrep says heâd like to focus on swimwear

Jaden Smith of MSFTSrep says he’d like to focus on swimwear

Translated by

Nicola Mira

Actor, rapper, activist, model and fashion designer Jaden Smith, son of American actors Will Smith and Jada Pinkett Smith, has opened a pop-up store for his MSFTSrep label at the Galeries LafayetteFashionNetwork.comParis Fashion Week

Designer Jaden Smith has opened a pop-up store for his MSFTSrep label at Galeries Lafayette’s Champs-Elysées store in Paris – MSFTSrep

FashionNetwork: What are the stylistic inspirations and influences behind this summer collection, with its retro aesthetics and colourful patterns?

Jaden Smith: Our ‘Trippy Summer’ collection is totally inspired by nature, summer days, outdoor outings, and afternoons having fun with friends. With the MSFTSrep team [Smith launched his label in 2012 with his sister Willow

FNW: What are MSFTSrep’s plans and projects for the coming seasons?

JS: Now that we are well established in the fashion world, I’d very much like to focus on swimwear, always from a unisex perspective, with a complete collection of swimming costumes suitable for both men and women, and a few beachwear items, which we’ll most likely launch next summer. This is really the direction I see ‘Trippy Summer’ taking. Every collection we create is conceived like a movie, with a specific wardrobe for each leading character. Next

Among our other projects, there are collaborations with friends and labels we like, like Playground and Better with Age, both based in Los Angeles. I have tons of projects and ideas for the future, and I try to segment my week by dedicating a day to music, a day to fashion, and so on.

FNW: You’re passionate about fashion, and have also been a Louis Vuitton brand ambassador since 2016. Which were your favourite shows at the recently concluded Paris Fashion Week?

JS: The other day, I went to the Louis VuittonVivienne WestwoodAlexander McQueen

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